The British idiom, 'the proof of the pudding is in the eating,' perfectly captures our methodology, emphasising 'doing' as the key to success. This approach resonates with various business case studies and experiments that highlight the importance of action, adaptability, and culture in a commercial setting.

Cities are the heart of human civilisation, engines of commerce and hubs of innovation. The concept of cities originated from the need for close-knit communities to facilitate trade and commerce. However, as these communities grew and evolved into modern metropolises, the problem of congestion became an inevitable challenge. An illustrious example of this evolution is the city of London.

In today's digital age, businesses are transforming into interconnected ecosystems. Functional Integration, first outlined by Barry Wacksman, in his book Connected By Design, has become a key strategic model for this transformation.