FIT BluePrint®

We’ll help you go faster, push further and capture and scale growth

We help businesses to create functional value capture it and scale it for growth in a digital world. Our FIT Blueprint® is a 7 to 10 week sprint designed to provide your business with a roadmap for future growth.

  • Project Kick-off

    Create a kick-off plan; set up meetings & comms; recruit research participants & prepare.

    Kick-off workshop & project charter

    A strategic level-setting & discovery workshop to align stakeholders, define success & set clear project goals.

    Business baseline

    Stakeholder interviews to understand business, market dynamics; review work to date & existing research.

    Primary user research

    In-depth interviews with users (customers, the team, lapsed and potential users) to understand pain-points, desires, contexts to drive ideation & concept development.

  • Synthesising key insights

    Refine research into actionable insights to drive thinking & focus on customer needs.

    Ideation & concepting

    Generate high volume of low-fidelity visual solution concepts to take forward into testing & co-design.

    Technology assessment

    Work with your tech team to understand technology strategy, stack, constraints, integration points & capabilities.

    Validating market-fit

    Testing concepts with customers to identify & validate key opportunity areas & early-stage ideas.

  • Refinement

    Create high-fidelity design concepts to take forward as prototypes, user journeys & service diagrams.


    Vision & FIT BluePrint®

    A high-level vision that brings the proposition to life, defines how you get there, & where you can go next.


    Execution plan & playback deck

    Actionable recommendations, target metrics, technology & execution plan broken down into phases, deliverables & outcomes.

We uncover opportunities by addressing unmet needs to create ecosystems that provide value and extend the brand experience within the lives of users and customers. By reinventing existing products, services, and business models, we create new relevance in a digital world.

Like air and drinking water, being digital will be noticed only by its absence, not its presence

– Nicholas Negroponte