We are a global team working across a number of industry sectors. We help businesses to apply Functional Integration, creating functional value, capturing it, and scaling it for growth in a digital world.

Functional Integrated Thinking helps businesses expand their ecosystem, identifying and creating value; scaling the value for growth

We identify the problems a business has in today's digital world, not the symptoms. We search for the brands best future.

FIT is for any organisation looking to enhance its value proposition by seamlessly integrating its functions, products, and/or services. This includes companies aiming to improve customer satisfaction, operational efficiency, or competitive advantage.

Stakeholders at all levels, especially those in leadership positions like the C-suite, should be involved to ensure alignment with the company's long-term vision and goals.

To create value for both the user/customer and the brand, to help build sustainable and profitable businesses.

And because it is bloody interesting

Functional Integrated Thinking is an approach that focuses on how different functions, products, and/or services of a business can work together seamlessly to add value for their users.

It involves planning and coordinating various aspects of your business to create an ecosystem that extends your brand's value, ultimately to better serve and support your customers.

Functional Integration refers to the process of combining different functions services and/or products within a business so they operate as a unified whole within an ecosystem

This can enhance the experience and associated value perceived by the users

Functional Value is the equity gained when a brand or business grows into more areas of the customers life.

Focusing on Functional Value ensures that your products or services effectively satisfy customer needs.

This can lead to higher customer satisfaction, repeat business, and a stronger brand reputation.

Focusing on Functional Value ensures that your products and/or services effectively satisfy customer needs and grows into more areas of your customers life.

This can lead to higher customer satisfaction, repeat business, and a stronger brand reputation.

Our FIT Blueprint® is a 7 to 10 week sprint designed to provide your business with a roadmap for future growth.

The FIT Blueprint® helps to identify growth pathways, which form a functional integrated ecosystem. This ecosystem drives value for both the user and the brand at scale.

Our lives are being reshaped by digital thinking, transforming how we work, play, socialise, manage our finances and health. Your business is no different.

Everything you thought about success will be challenged. Digitalisation has and continues to impact every industry, every service, and every corner of our increasingly interconnected world.

We work with numerous enterprise-level organisations across a variety of industry sectors. With our extensive history in this field, we fully understand the critical importance of confidentiality. You may need to share detailed information about your business operations, processes, and challenges.

Confidentiality can be protected through non-disclosure agreements to ensure your sensitive information remains secure.

The time commitment varies depending on the project's scope.

Typically, it involves meetings, interviews, and workshops, but efforts are made to minimise disruption to your daily operations.

You can expect a comprehensive report (FIT BluePrint®) with findings, recommendations for integration, and an action plan outlining the key steps.

Yes, guidance can be provided on selecting qualified contractors or partners to assist with implementing the recommended changes.

The FIT team is there to support and review the work, as well as to guide you through the process.

It is important to note that Functional Integration is a journey, not a destination. Long-term planning and the involvement of the C-Suite are critical to success. The process focuses on the most critical areas that offer the greatest benefits.

Yes, Functional Integration is a long-term objective and requires the FIT team to plan follow-up sessions to monitor progress, address any challenges, and adjust as needed.

Our approach is to collaborate with key stakeholders, encouraging open, honest, and direct communication.

Working in this way removes any surprises, as decisions are made by the project team who keep the stakeholders informed.

Fees depend on the project's scope and complexity.

It's important to discuss all costs upfront to ensure transparency and avoid unexpected charges.

Yes, FIT is a long-term strategy; it is vital to discuss in detail how we might work together to ensure the fit is right for both parties

Building a functionally integrated ecosystem requires ongoing innovation in both areas. Introducing new products or features gives customers more reasons to join the ecosystem. Enhancing how these products work together keeps customers engaged and encourages them to purchase more.

A functionally integrated approach is not the same as a marketing campaign. Interactive marketing might entertain people, spark conversations, offer special deals, personalise experiences, and tell stories. While these tactics can achieve short-term marketing goals, they lack the essential usefulness, long-term vision, and ongoing commitment that define truly functionally integrated digital services.

Yes, we have worked across a variety of industries applying the principles of Functional Integration, including Automotive, FMCG, Leisure, and Pharma.

Businesses of all sizes can benefit from Functional Integration Thinking (FIT). While large enterprises might have more resources to implement comprehensive integration strategies, small and medium-sized businesses can also apply FIT principles on a scale that suits their capabilities. The key is to enhance the synergy between your products, services, and operations to add value for your users.

FIT is applicable across a wide range of industries and is valuable for both B2C (Business-to-Consumer), D2C (Direct-to-Consumer) and B2B (Business-to-Business) companies. While consumer-facing businesses might see more immediate benefits in customer experience and engagement, B2B companies can use FIT to improve operational efficiency, strengthen client relationships, and offer integrated solutions that set them apart in the marketplace.

After completing a FIT project, you'll need to implement the recommended changes, which may involve adopting new technologies, updating processes, and training staff. The timeframe for implementation varies depending on the project's scope and your organisation's readiness but typically ranges from several months to a couple of years. Ongoing commitment and periodic reviews are essential to ensure the integration remains effective and adapts to any new challenges or opportunities.

Yes, FIT incorporates a variety of technologies. AI can enhance functional integration by automating processes, providing personalised user experiences, and offering data-driven insights. Including AI allows businesses to be more responsive and adaptive, further improving the integration of their functions and services.

FIT doesn't predict the future but is based on informed assumptions and strategic foresight. It involves analysing current trends, technologies, and market dynamics. Our focus is always on answering the question: how can we add value to the user? This approach allows businesses to prepare for potential changes and integrate functions in a way that is adaptable to future developments.

FIT often emphasises future technologies and services to keep businesses ahead of the curve. It takes into account economic factors and cultural trends to ensure that integration efforts are relevant and effective. By considering the broader economic landscape and cultural context, FIT helps organisations create strategies that are both innovative and aligned with their customer needs.

While FIT primarily focuses on integrating business functions to add value, environmental considerations are part of this process, and any business seeking to build value should consider sustainability as a core pillar.