Tomorrow meets Today
Welcome to FIT a growth strategy company for business in a digital age.
We help businesses to create functional value capture it and scale it for growth in a digital world
What is FIT
FIT is Functional Integrated Thinking (FIT) a strategic model for businesses in a digital age
Our mission
To create functional value for both users and brands and capture it at scale
Why it matters
Are you prepared to thrive in the digital age? Everything you thought about success will be challenged. Digitalisation has and continues to impact every industry, every service, and every corner of our increasingly interconnected world.
Our lives are being reshaped by digital thinking, transforming how we work, play, socialise, manage our finances and health. Your business is no different. The world is in beta.
How FIT works
Functional Value is the brand equity gained when an organisation extends into more areas of the customers life. In simple terms, Functional Integration is an extension of a brands ecosystem. It allows for and incorporates products and services that extends the brand into a new user function, which facilitates the way a user experiences the product or service and the brand itself
Our services
The FIT Blueprint® helps to identify growth pathways, which form a functional integrated ecosystem. This ecosystem drives value for both the user and the brand at scale
Our solutions are unique to every client, our industry experts who understand your sectors unique set of challenges are crucial to helping you achieve your growth goals
Like air and drinking water, being digital will be noticed only by its absence, not its presence
– Nicholas Negroponte